Foundations for people with skin conditions who want to express their individuality with confidence, celebrating and enhancing their natural beauty.

Masters Coursework

Packaging | Brand Identity | Illustration | Brand Concept | Brand Naming | Marketing Campaign

brand development and packaging Design

knzu cosmetics

*Image Source: glamourmagazine.co.uk

Knzu is a dermatologist-formulated cosmetic brand specifically designed for sensitive skin. We offer coverage options to conceal or naturally refine abnormalities associated with various dermatological disorders, including scars, marks, and discolorations.

We are dedicated to offering individuals with skin concerns choices and support in their skincare journey. Our mission is to empower them to reclaim confidence and self-esteem. We aim to help them feel comfortable and confident with or without hiding their perceived “imperfections.”

We specialize in foundations for all skin tones, along with a wide variety of makeup products including concealer, setting powder, mascara, and primer.

Inspired by the Japanese art of Kintsugi, which involves repairing broken pottery with gold to embrace imperfections.

*Image Source From The Internet

Offering two coverage options, light and optimal, the foundation provides choices that empower you to feel confident.

The packaging design aims to convey the message that you are beautiful just as the unique individual you are.

The organic bottle shape is also ergonomically designed to provide a secure grip and prevent slipping.

Product Extensions

From Left to Right: Mascara, Foundation, Setting Powder, Concealer, Primer.

Our gift set includes foundation, concealer, setting powder, and a ceramic cup as an expression of appreciation.

Inspired by the traditional art of Japanese gift wrapping and the forms of wooden boxes, this rigid box is designed with a modern touch on traditional elements.

Wrapped in natural textured paper and secured with a ribbon, the box features a pattern on the outside that symbolizes cracks in pottery. Upon opening, the “Kintsugi bottles” are revealed, offering a unique unboxing experience that reflects our journey of transforming perceptions of “imperfections”.

The gift box is designed to be displayed as shown, allowing customers to share their gifts on social media platforms and enhancing the unboxing experience.

*Background Images Source From The Internet

*Background Images Source From The Internet

Campaign Collaboration

*Background Artworks by Nicola Kloosterman.

*Background Images Source From The Internet

BEHIND THE SCENE

After printing out the initial 3D mockup, I noticed that the pump was too small for comfortable use, leading me to modify and increase the pump size.

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